Tuesday 16 November 2010

Expedia, Gulf Air and the right price

Strange for some reason the same ticket (Gul Air Dec 23 - Jan 3 London - Bahrain) is priced cheaper through an Online Travel Agent (Expedia) than buying the ticket from the actual airline site.  Which side of the chain is over pricing or under pricing? Perhaps Expedia is being honest when they claim an Expedia discount fare and are simply selling the gulf air ticket for slightly less margin. On the flip side that could mean that Gulf Air is charging the price to the end consumer that Online travel agents charge, so Gulf Air is increasing their original prices to make them the same with Online Travel Agents so that there isn't a big benefit for an end consumer to buy from them or an Online Travel Agent, in the long run this could help bolster multiple distribution channels. Or I could just be reading this all wrong.



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